Network Marketing is often called Direct Selling, Affiliate Marketing, or Multi-Level-Marketing(MLM). It is an honest, viable business structure. It is designed to build a marketing and sales force by compensating not only sales made by the individual but also the sales made by the people that individual has introduced to the company.
This structure effectively moves the task of building and supporting a sales force away from the company and onto the individual. The company benefits from this because it can focus on the product instead of building a sales force and the individual benefits because it can hire others and make overrides on their efforts in addition to their own.
A company can use the structure to create a sales force quicker and easier than traditional means. That may be critical to the company’s success, particularly if the company has a new hot product.
Why Network Marketing Is
Network Marketing is a not a get rich program but instead a real business opportunity and one that requires real work. That being said, the unique advantages offered by Network Marketing are incredible compared with what’s available in the traditional job market.
Organization And Setting Hours
First, you get to set your hours. You are effectively your boss. So if you do not feel like working one day, then you do not have to. Of course, it goes without saying that just because you can don’t mean you should. But it is nice to know that you could if you wanted to.
Another way to look at setting your hours means that you can work as much as you want. You set your business hours and can operate whenever you want. This provides the potential to increase your earnings simply by working harder.
Working From Home
The second great benefit is the ability to work from home. We all hear about the work-from-home scams that are posted on those little signs on telephone poles along the roads. Well, unlike most other work-from-home offers, it truly allows you to work from home, provided you have the bare essentials to do business.
By bare essentials, I mean a phone line and a computer if you need one. But you should consider that while working from home sounds great, it does require a certain level of self-discipline to keep focused and get some work done.
Finally, the single greatest thing is the amazing opportunity that exists when they first begin. Imagine being there when Bill Gates decided to start Microsoft or when Google was first starting up and having a chance to join. Network Marketing provides that same kind of opportunity.
Of course joining a Network Marketing company can be beneficial at any time but it is exponentially true when the company is just starting out. The expression of getting in on the ground floor has a certain truth to it when regarding Network Marketing companies. This is mostly because the earlier you get in, the more people you will have to you.
That isn’t to say that you shouldn’t join a company that is well-established and been around for a while. For example, Mary Kay is still a viable business, and you can make some money in that company. However, you have to consider that to get into the company you will be going underneath someone, and that person is underneath someone else and so on.
Imagine being that first person way up the chain that has thousands of people below them. That is the opportunity that exists by getting in early with a company.
What Network Marketing Is Not
Network Marketing is not a pyramid scheme. It is not a scam. A pyramid scheme is illegal, Network Marketing is not. A pyramid scheme is a business setup where the primary and many times the only way to be compensated is to recruit others into the business.
In a pyramid scheme, there is essentially no product. Instead, you simply sell “nothing” to others to get them to join. While con artists will attempt to use the structure as a guise for their pyramid schemes, it doesn’t mean all companies that use Network Marketing as a sales structure are themselves a pyramid scheme.
In fact, it is fast becoming a recognized structure among business leaders today. It has also been used in part by respected companies such as PayPal, AT&T Wireless, Wachovia, and Vonage. It is also not a get rich quick scheme. As with any business, no matter the structure they choose to employ, you have to work to be paid.
The same is true of Network Marketing. However, even though it doesn’t offer instant riches, it does offer some unique advantages over traditional employment opportunities.