When it comes to using social media for y business, many entrepreneurs consider themselves self-taught without understanding the actual value of social media promotions. Even if you know the ins and outs of social media through personal accounts, you will still need to understand just how it works for your business.
Here are four social media mishaps you should avoid for your business.
Poor Trending Choices
Social media is full of trends. This allows you to take advantage of those trending topics. However, aim to keep posts appropriate and relevant to your business. You might end up posting something that may cause your followers to unfollow.
The main point of building your social media account is to keep readers engaged with your business. However, you do not want to spam their accounts. Post around five times a week to keep followers up to date or a tweet a day on Twitter.
While it is important to mention the next upcoming sales or release a new product on your social media account, that shouldn’t be the only feature you provide on your site. Stick with the traditional 20/80 rule by using 20% of your site for promotions and make your content engaging 80% of the time.
Lack of Support and Response
The main success of social media is to engage and communicate with your target audience. If you don’t interact with your followers, what’s the point of even having social media? When it comes to questions, complaints, and praise it is important to respond in a timely matter.
What other social media mishaps can you think of? Don’t forget to comment below and tell us what you think!